Choose a mode
Start with text, a first frame or reference media in the Wan 3.0 AI Video Generator.
TEXT · IMAGE · REFERENCE
Wan 3.0 AI Video Generator
Turn a clear idea into a carefully directed scene. Start with text, bring a first frame, or guide your video with reference media.
Wan 3.0 Studio
One idea. Three ways to bring it to life.
YOUR NEXT SCENE STARTS HERECreate with
Create with
Wan 3.0.
Wan 3.0: three ways to begin.
The Wan 3.0 AI Video Generator brings your creative choices together: a written idea, a starting image or references that explain the look and movement you want. Build a product concept, a character moment or a short visual story around a single clear action.
Use Wan 3.0 to organize the scene before you refine the details. Decide what the viewer should notice first, choose a camera direction and give the action enough time to unfold. A precise brief makes every later choice easier.
Creative reference · Natural expression and portrait framing
FOUR CREATIVE DIRECTIONS
Find a starting point for Wan 3.0.
Explore these supplied films for mood, framing and movement. Each idea opens an editable prompt in the Wan 3.0 AI Video Generator.
LifestyleCreative reference
An easy afternoon
A relaxed outdoor scene puts natural gestures and bright summer color at the center. Try a simple action with a steady camera before adding a more complex move. For a lifestyle concept in Wan 3.0, think about what the setting communicates: an unhurried weekend, a sunny break or a casual conversation. Keep the clothing, background and light aligned with that mood. A familiar everyday moment can give your video a clearer emotional focus.
Start with this ideaFashionCreative reference
A walk through the city
Architecture, clothing and confident movement give this city scene a clear visual direction. Build your own brief around one outfit, one location and one camera movement. This direction can inform a fashion mood board or a campaign concept in the Wan 3.0 AI Video Generator. Consider how the fabric should move and whether the architecture supports the subject. Give the viewer a clear focal point instead of treating every background detail as equally important.
Start with this ideaAnimationCreative reference
After the rain
An illustrated street uses reflections and a restrained color palette to create atmosphere. Describe how rain, light and the character move without crowding the scene with separate events. For a Wan 3.0 animated story concept, decide whether the street feels quiet, mysterious or inviting. Reflections can establish atmosphere while the character carries the action. Keep the palette consistent across your reference material so the visual direction is easy to understand.
Start with this ideaPortraitCreative reference
A softer kind of story
Period styling and soft light frame a small expressive moment. A close portrait works best as a focused brief: one subject, a readable expression and a simple background. Use this approach when your Wan 3.0 idea depends on a glance or a change of expression. Frame the face clearly and let lighting establish the mood. For a larger story, treat the portrait as one distinct beat rather than asking it to explain the entire narrative.
Start with this ideaHOW IT WORKS
How to use Wan 3.0
Three simple steps from idea to video.
Add your idea
Describe your subject, its movement and the camera direction. Add images or references when needed.
Choose your settings
Choose the model, framing, resolution, duration and audio. Check your credit budget before generating.
Need more guidance? Follow the step-by-step video creation guide or compare credit packages and estimates.
FEATURES & SETTINGS
Wan 3.0 features at a glance.
Flexible inputs and clear output controls, all in one workspace.
Generation modesText, image and reference to video
Model optionsStandard and speed-optimized Prime
Output resolution480p, 720p and 1080p
Clip duration2–30 seconds
FramingAdaptive, landscape, portrait and square
SoundAudio generation with an on/off control
Wan 3.0 model specifications: Alibaba Cloud documentation. Settings depend on the selected workflow.
CHOOSE BY WORKFLOW
Wan 3.0 vs other video models
Compare the controls that matter to your scene. This is a feature comparison, not a visual-quality ranking.
| Consideration | Wan 3.0 | Wan 2.7 | Veo 3.1 |
|---|---|---|---|
| Starting material | Text, images and mixed references | Separate text, image and reference models | Text and image-based direction |
| Frame guidance | First and last frames | First/last frames and continuation in i2v | Frame-specific generation and extension |
| Audio | Audio with a toggle | Audio-supported variants | Native audio |
| Useful distinction | All-in-one reference workflow | Dedicated generation and editing variants | Scene extension workflows |
The Wan 3.0 AI Video Generator suits a brief that combines several kinds of direction in one workspace. Consider Wan 2.7 when its dedicated editing workflow matches your task, or Veo 3.1 when scene extension is central. Compare actual results using the same subject, action and framing before choosing a model for a larger project.
For a fair Wan 3.0 comparison, write down what a successful clip needs before you generate: readable motion, the right composition and a subject that stays recognizable. Review those same points for every model. A dramatic sample alone tells you little about how reliably a tool will handle your own brief. Your preferred workflow should also make revisions easy to track.
Sources: Alibaba Cloud and Google AI documentation · Checked September 28, 2026.
A FEW HELPFUL ANSWERS
Wan 3.0 AI Video Generator FAQ
What is the Wan 3.0 AI Video Generator?
The Wan 3.0 AI Video Generator is a workspace for shaping video ideas with text, images and reference media. Start with the material you already have, then choose the model, framing, resolution and duration for your scene. Keep the brief focused on what should happen on screen.
How do I write a better Wan 3.0 prompt?
Name the subject, describe one action, establish the setting and give the camera one clear instruction. Add lighting or sound when it matters to the scene. For Wan 3.0, a short, coherent description is a better starting point than a list of conflicting styles and movements.
Can I use a first and last frame?
Yes. The image-to-video workflow includes a first frame and an optional last frame. Choose images that belong to the same visual idea and explain the movement between them. Similar composition and lighting can make your intended transition easier to describe.
Which Wan 3.0 settings affect credit usage?
Model, resolution and billable duration affect the estimate. Standard and Prime use different rates, and video input is counted separately from video output. Compare equivalent settings on the pricing page before selecting a credit package, and leave room for additional takes.
Are these examples original Wan 3.0 outputs?
These are supplied creative references for framing, mood and motion. The suggested prompts are new starting points inspired by the scenes. Use them to develop your own brief; they are not benchmark results or evidence of a particular model’s output quality.
How should I compare Wan 3.0 with other video models?
Begin with your actual task: a longer scene, a guided transition, a reference-led character shot or an edit to existing footage. Compare input controls and output requirements first. To judge visual quality, use the same brief and evaluate the resulting clips side by side.
Do I need to sign in before generating a video?
Yes. Sign in and connect your account before submitting a Wan 3.0 request. The studio checks your current credit balance against the selected settings. You can explore the controls without submitting a task; changing a mode, prompt or resolution does not itself create a generation charge.
Will my Wan 3.0 draft survive a page refresh?
The workspace saves prompt settings and selected files in this browser when storage is available. This lets you continue after a refresh on the same device. Signing out does not erase the local draft. Clear this website's browser storage to remove it, especially on a shared computer; keep a separate copy of important prompts.
What should I do if generation stops showing progress?
Check the task status again or look in your Library before submitting another request. A browser timeout or paused status check does not prove the service stopped processing. If you need support, include the task reference and relevant credit activity. An estimated progress percentage is not confirmation that a video has finished.
How do I download my finished Wan 3.0 video?
When the service returns a successful result, use Download beneath the studio player. If direct downloading is unavailable, open the video through the fallback link. You can also review available videos in your Library. Save your own copy rather than relying on indefinite hosting, and review the result before publishing it.
Your next scene starts with Wan 3.0.
Turn your idea into a video with text, images or references. Choose your settings and bring your next scene to life.